Set yourself on the path to industry leadership at the School of Business

Four-year undergraduate programmes at the School of Business, RV University

The undergraduate programmes at the School of Business are designed to build strong foundations in business, commerce and emerging domains. Each programme combines core disciplinary knowledge with practical application, analytical thinking, and industry-relevant learning.

• BBA (Hons.) Digital Marketing

  The BBA (Hons.) Digital Marketing programme integrates core business education with specialised training in digital marketing and marketing communications. The curriculum focuses on contemporary marketing tools, platforms, and strategies relevant to today’s digital-first business environment.

  Gain expertise in:

  • Digital marketing strategies
  • Content marketing and social media
  • Marketing analytics and performance tracking
  • Branding and consumer engagement
  • Integrated marketing communications
  • Core business and management fundamentals
• BBA (Hons.) Capital Markets

  The BBA (Hons.) in Capital Markets programme is designed for students interested in the functioning of financial markets, investments, and trading ecosystems. The programme builds a strong foundation in finance, economics, and market instruments, while offering hands-on exposure through market simulations, trading labs, and data-driven analysis.

  Gain expertise in:

  • Equity
  • Derivatives
  • Risk management
  • Portfolio strategies
• BBA (Hons.) Business Intelligence and Data Analytics (With Microsoft Certification)

  The BBA (Hons.) Data Science and Analytics programme blends business administration with data-driven decision-making. The programme equips students with analytical skills, data interpretation capabilities, and business intelligence tools to support strategic and operational decisions.

  Gain expertise in:

  • Data science and business analytics
  • Statistical analysis and data interpretation
  • Analytical tools and techniques
  • Business intelligence and reporting
  • Data-driven decision-making
  • Core management disciplines
• BBA (Hons.) Regular (Finance | HR | Marketing | Analytics)

  The BBA (Hons.) programme provides a comprehensive grounding in business administration, covering key functional areas of management. The programme focuses on developing managerial thinking, business acumen, and decision-making skills through a structured curriculum and experiential learning.

  Gain expertise in:

  • Management principles and practices
  • Marketing, finance, and operations
  • Human resource management
  • Business economics and strategy
  • Organisational behaviour
  • Practical business applications
• B.Com. (Hons.) Regular (Accounting and Taxation | Finance and Wealth Management | Banking & Insurance)

  The B.Com (Hons.) programme offers a strong academic foundation in commerce and finance, focusing on accounting, economics, business law, and financial systems. The curriculum is designed to develop analytical and professional competencies relevant to commerce-related careers.

  Gain expertise in:

  • Financial accounting and reporting
  • Corporate finance and economics
  • Business law and taxation
  • Banking and financial systems
  • Commerce and trade fundamentals
  • Analytical and quantitative skills
• B.Com. (Hons.) International Accounting (ACCA)

  This programme integrates undergraduate commerce education with the globally recognised ACCA qualification. It builds strong expertise in international accounting standards, finance, audit, taxation, and compliance, while preparing students for global accounting and finance careers across corporates, consulting firms, and financial institutions.

  Gain expertise in:

  • International Financial Reporting Standards (IFRS)
  • Financial accounting and management accounting practices
  • Corporate taxation and regulatory environments
  • Audit, assurance, and compliance frameworks