Parvinder Arora is currently an Assistant Professor at School of Business. She is pursuing her Ph.d at MICA Ahmedabad with a research focus on digital marketing and integrated marketing communications. Her thesis revolves around digital video advertising, and she is fascinated by its potential to enhance brand visibility and engagement. She was a visiting scholar at Medill School of Journalism, Northwestern University USA.
Throughout her academic journey, she demonstrated a keen interest in exploring the intersection of technology and marketing.Her research work has primarily focused on social media communities, AR, and influencer marketing, which has resulted in three published papers in ABDC- A and B category. She has also presented her work in various international Conferences like Academy of Marketing Science, USA, ACRA – USA, NASMIE winter conference.
“All glory comes from daring to begin.” —Eugene F. Ware