Shikha Karamchandani - RV University

Shikha Karamchandani

Assistant Professor, School of Business

  • About
  • Publication & Works
  • Research Summary

Dr. Shikha Karamchandani is an Assistant Professor at the School of Business, RV University. She holds a Ph.D. in management from Sardar Patel University. Before joining RV University, she has worked with institutes like MICA and Indian Institute of Management, Bangalore as research associate. She has also presented research papers at several national and international conferences and published research articles in several reputed journals. Her specialization is marketing.

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โ€œDream is not that you see while sleeping it is something that does not let you sleep.โ€ โ€• A.P.J. Abdul Kalam

Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

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Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation

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  • Advertising, Digital Marketing, Consumer Behavior
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