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Karthik Bharadwaj

Karthik Bharadwaj

Assistant Professor

About

A transportation designer with strong industry experience across commercial vehicles, electric buggies, electric two-wheelers, driven by a commitment to shaping creative mobility solutions. The work explores the intersection of aesthetics, functionality, and emerging design trends, bringing together creativity and engineering precision to define the future of movement. With a deep interest in design education, there is an ongoing dedication to sharing knowledge, mentoring aspiring designers, and fostering critical thinking within the evolving landscape of transportation design.

Work hard, Play hard

Research into brand DNA translation through surface language and proportions. Study of cultural and emotional design cues that influence vehicle identity.


Studies on driver posture and reach zones for enhanced comfort and safety. Exploration of universal design principles for accessibility across demographics.


Study of ambient lighting, color psychology, and sound design to influence mood. Research into materials that engage touch and texture, enhancing perceived luxury.


Research Interest


"Research on how proportion, stance, and surfacing communicate brand DNA. Influence of cultural design cues and regional tastes on vehicle styling. Research into modular interiors that adapt for work, leisure, or travel."


Selected and attended for designers conference organised by Maruti Suzuki


Karthik Bharadwaj

Assistant Professor

M.Des

School of Design and Innovation

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