Shalini Kunwar Assistant Professor, School of Design, RV University I hold a Master’s degree in Design with a specialisation in User Experience Design from NIFT. I apply user- centered design principles to create exceptional experiences for customers beyond the e-commerce space. Passionate about driving customer engagement, enhancing user satisfaction, and delivering meaningful design solutions, I am always seeking opportunities where I can explore and add value to the firms I collaborate with. I blend a rich academic background with extensive industry experience. With expertise in book retail on the Amazon USA marketplace and a strong foundation in UI/UX design and writing, I bring a unique perspective to understanding the consumer journey. Professional Experience Before my academic role, I was instrumental in designing the website and application for India’s first digital clothing brand, Bittenapple by Adamevefamily, consulting on its execution and preparing it to go live. My passion for storytelling and creating compelling narratives that elevate user experiences continues to drive her work, resonating with diverse audiences. I have extensive experience in the design industry, having worked with prominent e-commerce companies such as Amazon, Flipkart, Ajio, and Myntra. Guest Lecturing and Industry Insight Recognized for her expertise, I have been invited to deliver guest lectures on UI/UX in digital marketing, where I share valuable insights with students and professionals alike. Student Mentorship and National Representation Mentorship is a key passion for me, and I take pride in guiding her students through national-level competitions. One of the highlights of my career includes accompanying students from Jaipur to Bombay for the Mood Indigo fest, where they represented their institution on a national stage. My commitment to my students’ growth and success is evident in the support and encouragement I provide. Industry Connections and Practical Experience I leverage my extensive industry connections to benefit her students by arranging guest lectures, facilitating live projects, and providing valuable internship opportunities. My dedication to offering practical experience ensures that my students are well-prepared for their future careers in design.

"Dream is not that which you see while sleeping it is something that does not let you sleep.” - A.P.J. Abdul Kalam

• The study sheds light on the integration of UX writing techniques, leveraging narrative elements to enhance user interactions and establish a compelling brand presence by designing Digital clothing website for new brand Bittenapple by adamevefamily.
• Research Interests
• Digital Experience, User Experience E-com

• Awarded Best Documentation for Craft of Haryana- Phulkari An ethnography research on craft clusters of Ambala in Haryana.