I’m a researcher with a deep interest in how design shapes both individual and collective identities. My work explores how visual elements and interactive experiences help tell stories and construct meaning across different platforms. I’m particularly fascinated by how creative practices in photography, filmmaking, and storytelling influence the way we see ourselves and each other. One of the core areas I focus on is how design can mediate cultural and social discourse, especially for marginalised voices and social justice movements. I believe that design has the power to challenge dominant narratives and amplify voices that are often overlooked. This is something I explore through my work in activism, where I examine how design strategies can inspire change and promote more inclusive, transformative experiences. I’m also passionate about how we teach design. In my research, I explore how cross-disciplinary thinking can be integrated into education to help emerging designers develop a critical, socially-conscious approach to storytelling and creative practice. Ultimately, I’m driven by the idea that design isn’t just about aesthetics or function—it’s a powerful tool for shaping how we understand the world and each other. Through my work, I hope to contribute to more equitable, inclusive, and thought-provoking media practices.

"It is not the seriousness of the technicality but the playfulness of the character that makes a photograph interesting!"

• My research explores the intersection of visual design, identity formation, and media practices, focusing on how design elements—such as product design, user experience, communication design, and new media—shape the construction of personal and collective narratives. I examine how these design practices in photography, documentary filmmaking, and visual storytelling influence the way individuals and societies are represented, experienced, and understood across different media platforms. A key aspect of my work is investigating how design mediates cultural and social discourse, particularly in relation to marginalised voices and social justice movements. Additionally, I explore the role of design in activism, analysing how visual and interactive design strategies can challenge dominant narratives and promote transformative user experiences. My research also engages with pedagogical practices, exploring how transdisciplinary design thinking can be integrated into media education to cultivate critical, socially conscious storytelling and design practices among emerging practitioners.
• Research Interests:
• Narrative Construction, Identity Formation, and Design in Visual Culture
• Cultural and Social Discourse through Design, Documentation, and New Media
• The Intersection of Art, Activism, Design, and User Experience in Contemporary Media Praxis
• Pedagogical Practices in Visual Storytelling, Media Education, and Transdisciplinary Design

• Recipient of 2018 “GREAT” scholarship granted by British Council, India along with other partnering universities in UK.