Dr. T Raja Reddy
Associate Professor
About
Dr. T. Raja Reddy, Associate Professor of Marketing , School of Business, RV University, is an experienced educator with nearly two decades of experience in teaching, research, academic administration, and industry. His academic interests include Marketing Ethics, AI in Marketing, Social Media Marketing, Entrepreneurship, Innovation, and the impact of emerging technologies on business and society.
He completed his graduation in Business Management (BBM) from GITAM, Andhra University, Visakhapatnam, and went on to earn an MBA in Marketing and IT from the University of Hyderabad (a Central University). He holds a Ph.D. in Marketing Ethics from Jawaharlal Nehru Technological University, Anantapur, and is UGC–NET qualified in Management.
In his previous association, he has played a key role in academic governance and organizational development through academic and leadership positions including Dean (Startup, Innovation, and Entrepreneurship Cell), Head of the Department of Management Studies, Chairman of the Board of Studies, Member of the Academic Council, and contributed to multiple accreditation cycles.
He has served as a Co-Investigator for a Department of Science & Technology (DST-STI) sponsored research project on livelihood improvement of marginalized communities through agro-based and horticulture technologies. He is also a co-inventor on two Indian patent applications, and has published research articles in reputed national and international journals.
He has actively contributed as a resource person, session chair, and moderator in AICTE-sponsored faculty development programmes, national conferences, and academic leadership forums. His professional background also includes industry experience as a Business Analyst, enabling him to effectively bridge academic theory with industry practice.
Journal Publications
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Marketing to Children : A Reflection of Institutional Psychopathy, Indian Journal of Marketing. 46 (2016) 7. (Scopus Indexed - Q3) [Included in ABDC Journal List (Rating : C)]
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Marketing to children – Examining parental regulatory preferences using parenting styles framework. NMIMS (NarseeMonjee Institute of Management Studies) Journal of Economics and Public Policy. 6 (2021) 1. pp. 22-36.
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Marketing to Children: Developing and Validating a Scale to Measure Associated Parental Concerns, International Journal of Management. 11 (2020) 7: pp. 894-909 (Scopus Indexed)
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Cross-cultural adaptation and validation of Parenting Styles and Dimensions Questionnaire (PSDQ) for use among Telugu-speaking parents in India. Wesleyan Journal of Research. 13 (2020) 4, pp 40 -49. (UGC Care Listed)
M. Pragnyasree, T Raja Reddy, Emotional Intelligence: Paving A Better Way For Work Environment, Madhya Bharti (UGC Care Listed), Vol-82 No. 19 July – December: 2022
M. Pragnyasree, T Raja Reddy, Using Conversational Marketing to Drive Customer Engagement: The Era of AI and Chatbots”, Parikalpana: KIIT Journal of Management (UGC Care Listed), Vol 20.1 June 2024
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Ethics of Marketing to Children: A Rawlsian Perspective, Journal of Economics and Business (Economics and Business Quarterly Reviews), 3 (2020) 4: pp.1251-1258.
T.Raja Reddy, E.Lokanadha Reddy, T.Narayana Reddy, Examining the ethics of Marketing to Children from a Kantian perspective, Journal of Social and Political Sciences, 3 (2020) 4: pp.1010-1015.
Patents Published
Jaggery Production Plant with Integrated Heat Recovery and Multiple Boiling Pans Inventors: Ankanamarrao Padamurthy; P. Venkataramana; Paramesamangalam Gopi Krishna; T. Raja Reddy; Y. N. Vijaya Kumar; D. Srihari; S. Senthil; A. R. Babu; N. Sendhil Kumar; K. Thyagarajan; M. Mohan Babu Application No.: 202541109913
Mango Pulp Extraction Machine with Enhanced De-Seeding and Filtration Mechanism Inventors: P. Venkataramana; Paramesamangalam Gopi Krishna; T. Raja Reddy; Y. N. Vijaya Kumar; D. Srihari; S. Senthil; A. R. Babu; N. Sendhil Kumar; K. Thyagarajan; M. Mohan Babu Application No.: 202541109914
Doctoral work on parental ethical concerns arising from marketing to children, examining implications on parental attitudes, mediation, and regulatory preferences.
Served as Co-Investigator on a Department of Science & Technology (DST-STI) funded project on livelihood improvement through agro-based and horticulture innovations.
Co-inventor on patents related to agro-processing technologies, including jaggery production and mango pulp extraction systems.
Published in indexed / listed journals on marketing ethics, parental concerns, and AI in marketing.
Current research interests include AI in marketing, ethics of AI, and the societal impact of emerging technologies
Research Interests
AI in Marketing
Ethics of AI and Marketing
Cognitive and emotional implications of persuasive technologies on young audiences, and the impact of emerging technologies on business and society.
Served as a Co-Investigator for a Department of Science & Technology (DST-STI) sponsored research project on livelihood improvement of marginalized communities through agro-based and horticulture technologies.
Dr. T Raja Reddy
Associate Professor
MBA (Marketing & IT), PhD (Marketing)School of Business
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trajareddy@rvu.edu.in -
Bengaluru
Bengaluru 
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