Prof. Shilpa V
Associate Professor
About
Prof. Shilpa V is a design educator, academic leader, and researcher with over 17 years of combined experience across design education and industry practice, including more than 14 years in teaching and academic leadership. Her work sits at the intersection of visual communication, design pedagogy, and Outcome-Based Education. She is currently pursuing a PhD researching in design education.
She holds a Master of Visual Arts (Applied Art) from Bengaluru School of Visual Arts, Karnataka Chitrakala Parishath, where she graduated as Gold Medalist for securing first rank from Bengaluru City University, a Master Diploma in Interior and Architectural Design from Dreamzone, and a Bachelor of Visual Arts (Creative Painting) from Ken School of Art.
She is UGC-NET and KSET qualified.
Before joining RV University, Prof. Shilpa served as Head of the Design Department and Associate Professor at Sasi Creative Institute of Design, providing academic leadership across Industrial, Interior, Communication, and Fashion Design, and as Director of the Internal Quality Assurance Cell (IQAC) at Sasi Creative Colleges, overseeing NAAC, UGC, and AICTE compliance. She previously held HOD and coordination roles at Acharya School of Design across the Departments of Graphic & Communication Design and Foundation Studies, and served as Nodal Officer for the R&D Cell, Chief Proctor, and Head of the Faculty Development Cell.
Earlier in her career, she was Director of Operations at Design Aspirants, where she was responsible for directing and developing the institute.
As a design educator, she teaches Design Thinking, Visual Studies, Typography, Advertising Design, Visual Merchandising, set design and Research Methods, and guides design thesis and graduation projects across a wide range of areas from mental health and accessibility to sustainability, branding, board game design, and more. She has conducted visual merchandising workshops at Vogue Institute of Design, Asian Institute of Design and Reva University.
Her research and institutional work include developing OBE manuals for design pedagogy and coordinating faculty development programmes on research writing and innovation in teaching.
She serves on Boards of Studies and Boards of Examiners across multiple universities. She was awarded the Junior Research Fellowship by the Ministry of Culture, Government of India, in recognition of her contribution to the field of culture- Rogan Art- The Pride of
India
Her core interests lies in Curriculum development and critical pedagogy.
This paper examines the evolving representation of women in advertising, tracing the shift from stereotypical, decorative portrayals toward more empowered, multidimensional depictions in contemporary campaigns. It explores how changing social attitudes, consumer expectations, and cultural conversations around gender have influenced advertising strategy and visual storytelling. The study reflects on the responsibility advertisers carry in shaping public perception, and how design and communication choices — imagery, tone, narrative framing — either reinforce or challenge existing gender norms. Positioned within the broader discourse on gender representation in media, the paper argues that this paradigm shift is not merely cosmetic but reflects deeper changes in how brands seek to build authentic, socially conscious relationships with audiences.
This paper investigates how expressive typographic treatment,variations in form, weight, spacing, and texture,shapes a reader's first impression of a book and communicates genre, mood, and narrative tone before a single page is turned. It explores typography as a storytelling device in its own right, capable of conveying emotion and meaning independent of imagery. Drawing on examples from contemporary book cover design, the study examines how designers use expressive type choices to differentiate titles within crowded markets while remaining faithful to a book's content and voice. The paper situates typography within the larger framework of visual communication design, arguing that cover design deserves the same critical and creative attention as editorial content itself.
Link: https://doi.org/10.59324/ejahss.2024.1(4).04
This paper examines the intersecting responsibilities of graphic design practice and environmental sustainability, exploring how designers can embed ecological consciousness into visual communication choices from material selection in print design to messaging that shapes public environmental awareness. It considers design's dual role: as an industry with its own environmental footprint, and as a communication tool capable of influencing sustainable behavior at scale. The study reflects on emerging practices such as sustainable packaging, eco-conscious branding, and visual campaigns for environmental causes, positioning graphic designers as active participants in sustainability discourse rather than passive service providers. The paper calls for greater integration of sustainability principles into design education and professional practice.
Link: https://doi.org/10.59324/ejeba.2024.1(3).06
This paper explores kinetic typography, text that moves, transforms, and responds within digital environments ,as a tool for enhancing communication, emotional resonance, and viewer engagement in digital media. It examines how motion adds a temporal and expressive dimension to text that static typography cannot achieve, allowing designers to control pacing, emphasis, and mood in ways closely tied to how a message is received. The study surveys applications across video content, social media, and interactive digital platforms, considering how kinetic type bridges graphic design and motion design disciplines. It also reflects on the growing relevance of this skill set for design students entering an increasingly digital-first communication landscape.
Link: https://doi.org/10.59324/ejahss.2024.1(4).05
This paper analyses the visual identity and design language employed across Indian government web platforms, examining how design choices — layout, typography, color, iconography ,shape public trust, accessibility, and usability in digital governance. It considers the unique challenges of designing for a linguistically and demographically diverse population, and evaluates how consistently (or inconsistently) government platforms communicate a unified national digital identity. The study reflects on the role of design in civic communication, arguing that thoughtful, user-centered design is essential not just for aesthetic coherence but for ensuring equitable access to government services and information. It situates the discussion within broader conversations on design for public institutions and digital governance.
Link: https://doi.org/10.59324/ejahss.2024.1(4).06
This paper explores minimalism as a design strategy in logo design, examining how visual restraint simplified forms, limited color palettes, and reduced ornamentation can strengthen brand recall, versatility, and longevity. It considers why minimalist logos have become a dominant trend across contemporary branding, particularly in digital-first contexts where logos must scale and adapt across diverse platforms and screen sizes. The study reflects on the tension between simplicity and distinctiveness, exploring how designers achieve memorable brand identities without visual complexity. Drawing on examples from contemporary branding practice, the paper positions minimalism not as an aesthetic trend alone, but as a functional design response to the demands of a multi-platform visual culture.
Link: https://doi.org/10.59324/ejahss.2024.1(4).07
This paper examines thematic design strategy in restaurant branding, exploring how cohesive visual and spatial identity including interiors, signage, menu design, and overall ambiance shape customer experience and brand perception. It considers how a well-executed design theme communicates a restaurant's concept and values before a single dish is served, influencing everything from customer expectations to repeat patronage. The study reflects on the interplay between graphic design, interior design, and experiential design in creating a unified dining identity, arguing that thematic coherence is a critical, often underestimated, driver of a restaurant's commercial and cultural success.
Link: https://doi.org/10.59324/ejahss.2024.1(4).08
Communication design and curriculum development, with a focus on Outcome-Based Education (OBE) in design pedagogy
Typography as a communication tool — expressive and kinetic typography across print and digital media
Gender representation in advertising and visual media
Graphic design's role in advancing environmental sustainability
Visual identity and design language in civic/government digital platforms
Minimalism as a branding and logo design strategy
Thematic and experiential design in retail and hospitality spaces
Indian craft and textile traditions as living methods within design practice and pedagogy
Studio-based, brief-driven design education and graduation project mentorship across mental health, accessibility, sustainability, and branding themes
Research Interests
Outcome-Based Education (OBE) in Design Pedagogy
Communication Design & Visual Communication
Typography (Expressive, Kinetic & Editorial)
Curriculum Design & Design Education Frameworks
Indian Craft & Textile Traditions in Design Practice
Gender Representation in Advertising & Media
Sustainability in Graphic Design Practice
Branding & Visual Identity Design
Semiotics
Gender and Inclusivity
Universal Design
Junior Research Fellowship
Awarded by the Ministry of Culture, Government of India, under the Scheme for Award of Fellowship to Outstanding Persons in the Field of Culture, recognizing her contribution to cultural research and practice-Rogan Art-Pride of India
Gold Medal — Master of Visual Arts
Gold Medalist ,Secured First Rank and a Cash Prize for scoring the highest marks in Master of Visual Arts from Bengaluru City University.
Best Academician 2022
Recognized by St. Mother Theresa University for outstanding academic achievement and remarkable leadership in design education.
Best Faculty of the Month
Awarded by Acharya School of Design in recognition of significant contribution to the Faculty Development Programme.
Prof. Shilpa V
Associate Professor
Associate Professor, UGC NET, KSET, PhD Scholar, MVA-Applied Arts-Gold Medalist, Master Diploma in Interior & Architectural Design and BVA- Creative PaintingSchool of Design and Innovation
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shilpav@rvu.edu.in -
Bengaluru
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