Habib Ullah Siddiqui

Assistant Professor

About

Dr. Habib Ullah Siddiqui is an Assistant Professor with research interests spanning consumer behaviour, consumer identity and customer engagement. He has earned his PhD from Indian Institute of Technology – Roorkee and an MBA in International Business from Jamia Millia Islamia – New Delhi. He received the National Eligibility Test Junior Research Fellowship (NET-JRF) from University Grants Commission (UGC) for pursuing PhD. He has presented his research at national and international conferences including IIM Lucknow, ANZMAC – Perth (Australia), AMA – Nashville (USA), ICMIS – Bangkok (Thailand) and IIM Vishakhapatnam and has been recognized for his scholarly contributions through competitive research funding, including the DORA-IITR International Travel Support Grant. His work got shortlisted for Harvard Project for Asia & International Relations (HPAIR) – Malaysia.

Dr. Habib has undertaken paid projects for public companies including State Bank of India (SBI) and BSNL. As part of NPTEL course development project of Ministry of Human Resource Development (MHRD), he has contributed to the development of two national level courses: Global Marketing Management and Services Marketing.

Beyond academia, Dr. Habib actively engages with industry through participation in seminars and conferences held by industrial bodies like ASSOCHAM.

"Your most unhappy customers are your greatest source of learning." - Bill Gates

Siddiqui, H. U., "Perceived price (un)fairness (PPU/F): Multiple moderators and an antecedent model” (presented in-person), in VIPNAN2025- International Marketing Conference, Indian Institute of Management (IIM) Visakhapatnam, 2025

Siddiqui, H. U., "Global-local identity (GLI) in Marketing: A bibliometric analysis”, in International Conference on Management Information System, ICMIS, Bangkok, Thailand, 2024.

Link: https://doi.org/10.26573/2024.172.1.5

Siddiqui, H. U., Rahman, Z., "Perceived price (un)fairness: A bibliometric and network analysis”, in 2023 American Marketing Association (AMA) Winter Academic Conference, Nashville, USA, AMA, 2023

Siddiqui, H. U., Rahman, Z., "Perceived price (un)fairness in Marketing: A systematic literature review (SLR) and research agenda”, in Australian & New Zealand Marketing Academy (ANZMAC) Conference at University of Western Australia, Perth, Australia, ANZMAC, 2022

Impact of customer engagement on price unfairness

Experimental manipulation of customer engagement

Pricing strategies of global brands

Impact of consumers' Global-Local identity on price unfairness.

Accessibility and Diagnosticity Framework

Systematic and Heuristic Processing Theory

Research Interests

Behavioral Pricing, Customer Engagement Marketing, Consumers’ Global-Local Identities, Brand Management

Awarded UGC NET JRF Fellowship in Management subject.

Received Outstanding Paper Award at ICMIS Bangkok, Thailand.

Selected and received a travel grant of INR 1'00'000/- from Dean of Resources & Alumni Affairs (DORA), IIT Roorkee to meet the cost of presenting a research paper at ANZMAC 2022 at University of Western Australia, Perth.

Received participation acceptance to attend Harvard Project for Asian and International Relations (HPAIR 2018) Asia Conference, at Sunway University in Kuala Lumpur, Malaysia*

Earned 2nd position in Business Model competition, held at Centre of Management Studies (CMS), Jamia Millia Central University (JMI), New Delhi.

Earned 1st position in debate competition in a Techno-Cultural Festival held at Career Institute of Technology & Management (CITM), Manav Rachna International University (MRIU), Haryana.

Habib Ullah Siddiqui

Assistant Professor

PhD, MBA(IB), BBA, NET-JRF

School of Business

habibullahs@rvu.edu.in
Bengaluru