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Dr. Anil Kumar TV

Dr. Anil Kumar TV

Associate Professor

About

Dr. Anil Kumar T.V. has completed Postdoctoral Research at Rajagiri Business School and holds a Ph.D. in Management from Pondicherry University, an MBA from Bharathiar University, and a B.Sc. in Criminology from Manonmaniam Sundaranar University. He is UGC-NET and Junior Research Fellowship (JRF) qualified, and brings over 10 years of experience in teaching and research. His research interests include consumer behaviour, consumer psychology, digital consumer behaviour, and business research. He has published in reputed Scopus-indexed and ABDC-category journals and has presented research papers at several national and international conferences, receiving multiple Best Research Paper awards. In recognition of his academic and research contributions, he received the Research Award for Significant Contribution from Rajagiri Business School in 2025. He possesses expertise in quantitative and qualitative research methods, structural equation modeling, and statistical tools such as SPSS, AMOS, and SmartPLS, and has served as a resource person for research methodology and data analysis workshops.

The best way to predict the future is to create it!

Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance
This research explores how trust mechanisms, including website reputation and third-party assurance, influence users’ willingness to engage with luxury e-commerce platforms. The findings demonstrate the role of trust in enhancing perceived value and improving consumer intentions to use luxury shopping websites, offering implications for digital marketers and luxury brands.
Luxury Shopping Websites: The Impact of ‘Hygiene’ Design Factors on Trust and Distrust
This study investigates how website design elements influence consumer trust and distrust in luxury shopping websites. By identifying key ‘hygiene’ factors that shape online shopping experiences, the research provides valuable insights for businesses aiming to build trust, improve user experience, and strengthen customer engagement in digital luxury markets.
Impact of Organizational Knowledge Creation on Project Knowledge Management in Multinational and Indian Software Companies: A Comparative Analysis
This study examines how organizational knowledge creation influences project knowledge management practices in multinational and Indian software companies. Through a comparative analysis, the research highlights differences in knowledge-sharing mechanisms, organizational learning, and project effectiveness. The study contributes to understanding how firms can strengthen knowledge management systems to enhance innovation and performance in software project environments.
Sarcasm Detection on Reviews on Promotional Videos of Luxury Brands: A Deep Learning Approach
This study explores the detection of sarcasm in consumer reviews on promotional videos of luxury brands using deep learning techniques. The research highlights the importance of understanding hidden sentiments in online consumer feedback, offering valuable insights for marketers to better interpret customer perceptions and improve digital brand communication.
Evolving Maturity of Malaysian Regional Tourism Organization Websites: A Longitudinal Study Using the Extended Model of Internet Commerce Adoption
This study examines the evolution of Malaysian Regional Tourism Organization websites over time using the extended model of internet commerce adoption. The research provides insights into the digital maturity of tourism websites and highlights how technological adoption can enhance online presence, user engagement, and tourism promotion strategies.

Active researcher with publications in Scopus-indexed and ABDC-category journals

Expertise in both qualitative and quantitative research methods, including Structural Equation Modeling (SEM)

Proficient in research analytics tools such as SPSS, AMOS, and SmartPLS

Interested in guiding and mentoring Ph.D. scholars and project students in their research work and academic projects

Research Interests

Consumer Behaviour, Consumer Psychology, Digital Consumer Behaviour, and Business Research

Research Award in recognition of outstanding research contributions (2025)
Recognized by Rajagiri Business School for outstanding academic and research contributions, acknowledging excellence in scholarly research and publications.

Junior Research Fellowship (JRF) – UGC
Awarded the UGC Junior Research Fellowship, securing 75.43% in the national eligibility examination.

UGC-NET Qualification
Qualified the UGC-NET examination in both June and December 2012, demonstrating academic excellence and research aptitude.

Best Research Paper Award – International Conference
Received Best Research Paper Award at an International Conference organized by Nehru Institute of Technology for scholarly research contribution.

Best Research Paper Award – National Level Conference
Recognized with Best Research Paper Award at a National Level Conference organized by Global Institute of Management Sciences for impactful research contribution.

Dr. Anil Kumar TV

Associate Professor

Ph.D., Postdoc

School of Economics and Business

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