Dr N Meena Rani
Associate Professor
About
Dr. N. Meena Rani holds an MBA in Marketing, M.Com in Banking (Gold Medal), Master of Business Laws (MBL) from the National Law School of India University (NLSIU), M.Phil., and Ph.D. She has over 23 years of academic and research experience, complemented by three years of industry experience. Her academic career reflects a strong commitment to teaching, research, mentoring, and academic leadership.
Dr. Meena Rani has actively contributed to the advancement of research in the areas of marketing, banking and financial services, digital technologies, and emerging issues in business and society.
She has successfully guided three Ph.D. scholars to completion and is currently guiding four Ph.D. scholars. She has published research papers in national and international peer-reviewed journals.
Link: https://scholar.google.com/citations?hl=en&user=sQlul4sAAAAJ
Dr. N. Meena Rani is a management researcher with a multidisciplinary research portfolio
Her publications examine contemporary issues including impulsive buying, Generation Z, social media, banking-sector brand loyalty, sustainable consumption, electric-vehicle adoption, digital technologies and employee performance, and artificial intelligence in education and business.
Her recent research increasingly engages with AI adoption, trust, digital transformation, family businesses, and sustainability, reflecting an evolving interest in technology-driven changes in organisations and consumer markets.
Her work combines empirical research with conceptual and systematic-review approaches, contributing insights of relevance to both management scholarship and managerial practice.
Research Interests
Consumer insights, Digital technologies, entrepreneurship, public policy
Won Gold medal for securing highest marks in M.Com. Won best paper awards in conference presentations
Dr N Meena Rani
Associate Professor
MBA (Marketing), M.Com (Banking), Master of Business Laws (NLSIU), M.Phil. Ph.DSchool of Management
-
nmeenarani@rvu.edu.in -
Mysuru
Academics
Admissions
Faculty
Enquire