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What’s Up with Marketing: Trends & Future

23 November 2023 9.00 a.m. - 11.00 a.m. ECE Seminar Hall, RV University, Bengaluru


Mr. Rohan Aggarwal

As the Marketing Manager at Acko General Insurance, Mr. Rohan Aggarwal drives Acko's digital marketing and CRM wing with strategic initiatives. He is responsible for business objectives and goals, which are fulfilled with strategy, data, insights, and experimentation. With five years of industry experience, he has worked with clients across sectors (e-commerce, gaming, fintech, entertainment), helping them achieve their CRM objectives like product adoption, consumer retention, and churn reduction.

Mr. Aggarwal started his career as a software developer post-BTech from Manipal University and then moved to a marketing and growth function after his MBA from MICA Ahmedabad. He is here to talk about current marketing trends, how AI affects marketing, and various job roles in marketing.

 

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