Dr. Subhashree Natarajan - RV University

Dr. Subhashree Natarajan

Professor and Dean, School of Business and School of Economics

  • About
  • Publication & Works
  • Research Summary
  • Awards & Achievements

Prof. (Dr.) Subhashree Natarajan, Dean – School of Business and School of Economic, RV University.

Having worked in Advertising and Edutech industries – promoting and researching for renowned brands like Ponds, Sodexho, Tata Indicom, HCL bean, Aptech, ICNET, she brings a blend of Industry exposure and research to the academia.

She holds a doctorate in Business Administration – Strategic Marketing and is certified in Analytics and computing by IBM (AS/400), Edupristine (Data Analytics), Everonn (SPSS), IIM Bangalore, UCLA and ESSEC.

In her role as an academician and administrator, has led teams and taken responsibilities to shape the vision and direction of Business Schools for international accreditation, financial sustainability, building robust systems, and enhancing University reputation. To her credits are over 30 scholarly research articles in journals of repute, a patent in collaboration with industry, 3 government grants-in-aid for research and training, 5 MDPs and Consulting funds.

She is also awarded ‘Excellence in People Leadership’ by Salcomp Inc., and ‘Professional Leadership Excellence Award’ by InSc. in 2022.

Golden divider

Faith sees best in the dark. Have Hope!

Sourirajan, S., & Natarajan, S. (2021). Do retail mutual fund investments represent “dumb money”?. IIMB Management Review, Elsevier Ltd, Vol:33, pp:71-87, ISSN:0970-3896 https://doi.org/10.1016/j.iimb.2021.03.004 Scopus Indexed. ABDC-B category https://www.sciencedirect.com/science/article/pii/S0970389621000197

Acharjya, B., & Natarajan, S. (2020). Application of soft computing techniques' rough set theory and formal concept analysis' for analysing investment decisions in gold-ETF. International Journal of Applied Management Science, 12(3), 207-241. https://doi.org/10.1504/IJAMS.2020.108070 Scopus Indexed. ABDC-C category

Subhashree Natarajan, T.K.T Sheikh Abdulla, M Deepa, (2016), ‘Laddering the Benefit-Link-Value of Premium Products: Perception of Indian Consumers on Consumer Packaged Goods, International Journal of Applied Management Science, Inderscience Publishers, Vol 8(1), pp. 83–91, ISSN: 1755-8921 Scopus indexed ABDC- C Categoryhttp://dx.doi.org/10.1504/IJAMS.2016.075460

Subhashree Natarajan, Sabari Shankar R (2022) Why Business Schools need to be agile?, The Hindu BusinessLine, https://bloncampus.thehindubusinessline.com/b-learn/why-todays-b-schools-need-to-be-agile/article66135328.ece

Subhashree Natarajan, Mercy Mathew (2018), Case & teaching Notes on ‘In-store retail analytics: Retailing food and grocery through concept store’, The Case Centre –ECCH, 518-0036-1and 518-0036-8

  • The following research papers are work in progress (the authors’ details can be provided post publication only). • Branding the unbranded destinations: The perspective of strategic destination governance • Are the market segments hidden? Exploring the motives of Gay tourism • Sustainability thoughts while choosing destinations: Analysis on Tourists motives
  • These working papers are at distinct stages of progress. The journals aimed for these research works (respectively) are; • Indian Journal of Corporate Governance • European Journal of Destination Marketing • South Asian Journal of Management
  • Excellence in People Leadership 2022 by Salcomp India Limited

    This award was recently conferred in 2022 for effectively understanding the tacit requirements of the employees on different job roles; and for designing and executing 2 successful MDPs involving a team of 250+ employees and 15 professors

Let's Chat
Need Help ?
Hello! Thank you for expressing your interest in RV University. 👋

If you have any enquiries or questions regarding our courses and admissions, we are happy to assist you with all your needs. 😊