Dr. Veena A. - RV University

Dr. Veena A.

Associate Professor


  • About
  • Publication & Works
  • Research Summary
  • Awards & Achievements

I have blend of industry & academic experience. My twenty-three years of experience comprises of roles in reputed organizations like HMT (MTB), AUMA INDIA Ltd and PES University. I have presented papers in several national and international conferences. At the two international conferences held at Daito Bunka University, Japan and Wenzhou University, Zhejiang, China, I have presented papers in person. Furthermore, I have published research papers in various peer reviewed journals. I Worked as a resource person to the Business Analytics MDPs at PES University and actively attended several faculty developments programs (FDP).

My administrative skills (as Chairperson-MBA, PES University), has proven to be a critical asset in driving the department in the areas like collaboration, Introducing Residential Programmes etc.

I possess teaching experience in the Analytics domain for a number of years now. At my previous role, I set up and executed exclusive academic streams focusing on Analytics. I am now pursuing the Business Analytics Long term program from the Indian Institute of Management Bangalore. Learning and experiences from this program would help me in imparting quality analytics content and case studies through industry-relevant course material to students.

Golden divider

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”- Colin Powell

Factors Influencing Bar Code Adoption in Apparel Retailing, Global Management Review, Vol 1, Issue 3, May 2007, pp 50-58


E – Products in Retail Management, ICFAI Marketing Mastermind, Feb 2007


RFID and Retail Supply Chain Management, ICFAI E-business, April 2007


Factors blocking the implementation of Retailing technology, Vilakshan, Vol IV, Issue 2, Sep 2007


Customers visiting pattern in organized retailing – A case study of Spencer’s Hypermarket, Global Management Review, Vol 2, Issue 3, May 2008, pp40-49


Book Review published, ’The 3 mistakes of my life’ by Chetan Bhagat , PESBR , June 2008


Dealers’ performance and customers’ preference in passenger car marketing” ,Vilakshan, Vol V, Iss 2, September 2008, pp59-70


An Evaluation of Conflicting Share of Stake Holders’ Contribution towards Developing an Integrated Supply Chain Infrastructure for Fruits & Vegetables, Adarsh Journal of Management Research, Vol 3, Iss 1, Mar 2010, pp 44-50


Supply chain collaboration possibilities among organized and unorganized fresh produce retailers under Indian conditions’, edited book- Pioneering solutions in supply chain Management, A comprehensive Insight into current Management Approaches edited book by Wolfgang Kersten, Thorsten Blecker, Christian Luthje, Published by Erich Schmidt Verlag,. 2010, ISBN 978-3-503-12685-9 ( Conference paper presented at Hamberg University of SCM,Germany)


Supply Chain: A Differentiator in Marketing Fresh Produce, IUP Journal of Supply Chain management, Vol VIII, No 1, March 2011, pp 23-36


Future of Desi Coffee parlors in India, case published in Global Business Text Book by Mike W peng and Deepak Srivastava, p466, Cengage Learning


Role of Organized Retailers in Rationalizing Fruits and Vegetables Supply Chain in India, Asia-Pacific Journal of Management Research and Innovation September, Vol 10, Iss 3, 2014, p253-264- Scopus


Establishing the market potential of a rental model multipurpose electric vehicle (MPEV) for individuals with lower limb disabilities in India, Indian Journal of Marketing, vol 47, Iss 2, 2017, pp8-23-Scopus


Analysis of socio-economic conditions and migration patterns of migrant settlements, Social transformation and cultural Change in South Asia by Takashi Shinoda, Takako Inoue and Toshihiko Suda, Daito Bunka University, Saitama, Japan, p141-164 ,2018(Conference paper presented @ Japan)


Migration Estimation in India: A Monsoon Migration Model, Journal of Rural Development NIRD, Vol 37,No 1, January-March 2018, pp51-70


Logistic Modeling of University Choice Among Student Migrants to Karnataka for Higher Education, College and University (C&U) Journal, Vol 93, Iss 4, 2018 pp. 2-14 • Modeling student migration to Karnataka for Higher Education using a partial least square structural equation model, Higher Education Quarterly, Vol 73, Iss 2, April 2019, pp135-152, https://doi.org/10.1111/hequ.12173 (ADBC-B)


Hospital Management System: A Need Analysis, IUP Journal of Management Research, Vol. 20, Iss. 4, Oct 2021, pp 22-48


  • Education and Machine learning
  • Recognised as the best teacher, Appreciated for Administrative skills (as Chairperson-MBA), Passionate Researcher

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