BBA (Hons.) Digital Marketing

School of Business

Course Overview

B.B.A. (Hons.)- Digital Marketing is a 4-year programme, with an option to exit at the end of the 3rd year, after fulfilling the credit requirement to graduate with B.B.A. Degree, as per NEP 2020 guideline. The programme includes foundation courses in all essential domains of business management and allied subjects, a wide range of elective courses for each area of specialisation (major and minor), choice of vocational courses, and internship programmes with organizations. The programme is aimed to prepare students for a successful professional career through an intensive pedagogy combining theory and practice, focused on personal growth for every student. The members of the faculty, who come with long and valuable years of experience in teaching, research, and corporate experience, are committed to bring out the best from the students through continuous guidance and mentoring.

The curriculum is built to provide a comprehensive understanding of Business Administration and in particular Digital Marketing and Marketing communications.

Industry Relevant Technical skills

	User Interface Designing		SEO Tools and Techniques
	Content Development		Data Analysis and Decision Making
	Social Media Management		Business Software

S.No.	Academic Core \| Elective Courses	Credits	S.No.	Experiential Courses	Credits
SEMESTER – I
1	Business Economics	3	1	Business Communication – Practice	2
2	Business Statistics and Decision Analysis	3	2	Foreign Spoken Lanaguage	2
3	Financial Accounting	3	3	Blog Creation Project	2
4	Business and Technology	3	4	Aesthetics of Photography & Video creation	2
5	Fundamentals of Business	3
6	Fundamentals of Marketing: Journey from Traditional to Digital	3	Sem -1 Credits		26
SEMESTER – II
1	Macro Economics	3	1	Positive Worklife Balance	1
2	Business law	3	2	Basics of Design thinking	1
3	Basics of Programming	3
4	Management Accounting	3
5	Marketing Management	3
6	Integrated Marketing Communication	3
7	Internship-I	2	Sem -2 Credits		22
SEMESTER – III
1	Financial Management	3	1	Front Office Management for Operational Excellence	1
2	Management Information Systems	3	2	Animation and Visual Designing	2
3	Human Resource Management & Organisational Behaviour	3	3	Generative AI for digital media marketing	2
4	Consumer behaviour & Customer Centricity	3
5	Minors – 1	3
6	Minors – 2	3	Sem -3 Credits		23
SEMESTER – IV
1	Business Research Methods	3		Visual Communication and Ad Copywriting	1
2	Entrepreneurship Development	3		Health & Wellness	1
3	Introduction to Branding	3
4	Digital Marketing Metrics and Channels	3
5	Retail Management & in-shop advertising	3
6	Minor -3	3
7	Minor -4	3
8	Internship – II	4	Sem -4 Credits		23
SEMESTER – V
1	Project Management	3	1	Digital infographics resume presentation	1
2	Global Business Management	3	2	Importance of Self-branding	1
3	Web Analytics	3	3	Corporate Story telling	1
4	Media strategy & planning	3
5	Minor -5	3
6	Minor -6	3	Sem -5 Credits		21
SEMESTER – VI
1	Ethics and Corporate Governance in business	3	1	Youtube & Video Marketing	1
2	Strategic Management	3
3	Affiliate and Influencer Marketing	3
4	Google Analytics	3
5	Minor – 7	3
6	Minor – 8	3
7	Capstone Project	6	Sem -6 Credits		25
SEMESTER – VI
Courses in the Sem VII and Sem VIII are super specialisation courses and are research based. Credits for each of these semesters will be 24
			Sem -6 Credits		25