Shape Your Business Acumen with BBA (Hons) | RV University

BBA (Hons.) Digital Marketing

Explore the basics of business administration, recognize the protocols of business
management and use your tactical skills on multiple levels.

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BBA (Hons.) Digital Marketing

School of Business

Course Overview

BBA (Hons.)- Digital Marketing is a 4-year programme, with an option to exit at the end of the 3rd year, after fulfilling the credit requirement to graduate with BBA Degree, as per NEP 2020 guideline. The programme includes foundation courses in all essential domains of business management and allied subjects, a wide range of elective courses for each area of specialisation (major and minor), choice of vocational courses, and internship programmes with organizations. The programme is aimed to prepare students for a successful professional career through an intensive pedagogy combining theory and practice, focused on personal growth for every student. The members of the faculty, who come with long and valuable years of experience in teaching, research, and corporate experience, are committed to bring out the best from the students through continuous guidance and mentoring.

The curriculum is built to provide a comprehensive understanding of Business Administration and in particular Digital Marketing and Marketing communications.

Industry Relevant Technical skills

User Interface designing SEO Tools and Techniques
Content Development Data Analysis and Decision Making
Social Media Management Business Software
S.No. Academic Core | Elective Courses Credits S.No. Experiential Courses Credits
SEMESTER – I
1 Fundamentals of Business 3 1 Blog Creation Project 2
2 Quantitative Methods and Analysis 3 2 Aesthetics of Photography 2
3 Financial Statement Analysis 3 3 Design thinking – Basics 2
4 Business Economics 3 4 Basics of Programming 2
5 Effective Communication 3
6 Fundamentals of Marketing: Journey from Traditional to Digital 3 26
SEMESTER – II
1 Introduction to Advertising 3 1 Designing Web Presence | Website designing 2
2 Social Media Marketing Tools (SM mgmt tools -Buffer, Hootsuite, Design tools- Canva & Photoshop) 3 2 AV creation (Basics of Audio & Video production) 2
3 Product Design and Management 3 3 Design Thinking – For Solving communication Problems 2
4 Visual Communication and Ad Copywriting 3 Basics of Programming – I 2
5 Digital Marketing Metrics and Channels 3
6 Consumer behaviour & Customer Centricity 3 26
Internship-I
SEMESTER – III
1 Services Marketing 3 1 Corporate storytelling – pitching I 2
2 Introduction to Branding 3 2 Multimedia brand campaign project 2
3 SEO Tools and Techniques 3 3 use of Generative AI for digital media marketing 2
4 Financial Management 3 4 Design Thinking – For Solving Branding Problems 2
5 Project Management 3 Internship -I 2
6 HR&OB 3 28
SEMESTER – IV
1 Market Research 3 1 Data Visualisation and Presentation 2
2 Media strategy & planning 3 2 Media Law & Ethics – Expert Interaction 2
3 Data types, mining and datawarehouse 3 3 Design Thinking – For Solving Corporate Problems 2
4 Small Business and Enterprise Development 3 4 Media Economics 2
5 Marketing Analytics 3
6 Retail Management & in-shop advertising 3 26
Internship – II
SEMESTER – V
1 Affiliate and Influencer Marketing 3 1 Youtube & Video Marketing 2
2 Animation and Visual Designing 3 2 User nurturing & Content Marketing 2
3 Search and Display Marketing 3 3 Design thinking – for Business Leaders 2
4 Digital branding 3 Internship -II 2
5 Web Analytics 3
6 Online reputation Management 3 26
SEMESTER – VI
1 Marketing Automation 3 1 Digital infographics resume presentation 2
2 Google Analytics 3 2 AV creation (Basics of Audio & Video production) 2
3 Product Design and Management 3 Project 4
4 Visual Communication and Ad Copywriting 3
5 Digital Marketing Metrics and Channels 3
6 Consumer behaviour & Customer Centricity 3 26
Capstone Project

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