Students assignment: Storyboarding and Animation for advertising
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Subhasis Bhattacharjee is a creative professional and design educator with a Bachelor’s degree in Commerce, and a dual postgraduate in BFA. His career is built on working with globally leading ad agencies such as McCann Worldgroup, Cheil Worldwide, WPP Group, AdGlobal360, and Karmatech Media – Google Ignition Labs. His experience covers Advertising & Marketing Communication, Graphic Design, Illustration, Animation, Game Design, and Visual Storytelling. Subhasis’s work has been awarded at Cannes Lions, Spikes Asia, Cheil Global Awards, the UN, and the Abby Awards, among others.
Alongside his professional practice, he served as a full-time faculty member at the Jindal School of Art & Architecture (JGU) and has held visiting faculty positions at the World University of Design and École Intuit Lab in New Delhi. His teaching encompasses Advertising, Branding, Visual Communication, Design, Storytelling, and Storyboarding.
Committed to developing the next generation of designers, Subhasis continues to combine academic mentoring with applied practice, encouraging creativity, critical thinking, and effective visual communication across disciplines.
I am what I am - Lady Blackbird (singer) https://youtu.be/a1eOmsEG01k?si=QaGhl5wskh6vOxFD (Virgin Atlantic Adv - See the world differently)
How to work: Craft a story by utilizing one or multiple images from the designated list. Create a storyboard that incorporates the characters and sound reasoning, and complete it with a relevant service or product. The medium for this task is pen and paper for the initial phase, followed by digital illustration for the finishing touches. https://www.behance.net/gallery/227334857/Ecole-students-work-Storyboarding-Assignment
All we wanted to make our office café a new look. The Proactive project called ""The Great Wall of Communication "" I started with illustrations on paper... soon sketch it on the wall and the entire team (creative, accounts, marketing, hr,) gets involved to try their hand to color and add life to the characters. It was a fun project and soon after finishing, the wall became a new selfie-zone. https://www.behance.net/gallery/12129527/Agency-Self-Promo-AdGlobal-Cafe-Wall-Painting
Social Media Viral Video Campaign - eCommerce website project
In the city where chain-snatching is a regular, crime-master Ganpat is waiting... Beautiful Basanti is on her way and Ganpat snatches her bag... she cried for help... Pandoo the loser cop trying to run... but he fails flat on his slippers! Than this happens... Basanti quickly order a pair of sports shoe from Jabong eCommerce website and Pandoo started running after Ganpat's life... watch the most hilarious chase ever ;D https://www.behance.net/gallery/12076161/Viral-Campaign-for-Jabong
Treatment: How to use dramatic close-ups, expressive emotions, and eye-grabbing beauty to hook and keep viewers coming back for more. And Result: The optimized version drove best-in-class awareness lifts among its core audience and a massive 23.4% lift in consideration. Creative benchmarks was published in Think with Google. https://www.behance.net/gallery/86743111/YouTube-Case-study-Humorous-Edit-vs-Original-TVC
Minus One Project is a CSR Campaign initiative by Samsung Printers, is one such practical solution that helps people to save paper and eventually forests. This small change in the font size reduces the paper consumption up-to 50%. The project has been adopted by many Schools, Institutions, Offices, and changed people's habits. The Project has been well appreciated at all Advertising Festivals across the globe.
International Awards: The Cannes Lions, Spikes Asia Silver & Bronze, United Nations Special Awards, Cheil Global Gold Awards, Seoul, ABBY Digital Gold Awards, and also won The Best Campaign of the Year, and Best Digital Film Awards from IAA Olive Crown. https://www.behance.net/gallery/12075703/Global-Awards-Samsung-Minus-One-Project-Cheil
