Dr. Rashmi Chaudhry got her doctorate from IIT Delhi, Department of Management Studies where she joined the Ph.D. programme as a UGC NET JRF Scholar. Her thesis entitled “Youth Engagement with Product Placement in India – An Analysis of Attitudes and Media Influences on Perceptions & Buying Intentions” culminates into a Structural Equation Model (SEM) that provides data-based practical insights to the various stakeholders in the product placement industry.
She is a BITS Pilani alumnus, having done M.Sc. Tech. in Media and Communication Studies, an integrated programme at the Pilani campus. While her specialization is Marketing Management, she has ample knowledge and background in General Management, Communication, Media Studies, English Literature and Film Studies.
"Cogito, ergo sum" (I think, therefore I am) - René Descartes
Chaudhry, R., Chaudhary, V., & Singh, P. (2024). INNOVATIVE MEANS OF FILM MARKETING & FINANCING IN INDIA, TRENDS & FUTURE PROSPECTS: A REVIEW OF BOLLYWOOD INDUSTRY. Academy of Marketing Studies Journal, 29(Special issue), 1–22.
Chaudhry, R., Sharma, T., & Kumar, M. (2022). Economic Effects of Food insecurity in India. In Management and Technology for Sustainable Development (Local to Global) (pp. 295–299). essay, Bloomsbury. ISBN: 978-93-93715-34-0.
Arora, G. S., Singh, S., & Chaudhry, R. (2021). BRICS: Building Block or Stumbling Block: Post Pandemic Strategic Challenges and Implications for International Business Practices in Rising Geopolitical Tensions. Empirical Economics Letters, (2). ISSN 1681 8997.
Chaudhry, R. (2018, February). Social Media Intensity and its Effect upon Well-being of Students [Paper presentation]. International Conference on Media, Culture and Ethics 2018, BITS Pilani, India.
Chaudhry, R. (2018). Distress Facing Sugarcane Growers of Western Uttar Pradesh. International Journal of Management Issues and Research, 7(2), 29-35. ISSN 2320-1177.
Chaudhry, R. (2016, February). An Assessment of the Impact of Gender Discrimination upon the Indian Economy [Paper presentation]. APOGEE 2016 (Inter-University Academic Festival) 2016, BITS Pilani, India (Secured second position).
UGC NET JRF & SRF
