I’m Purushothaman, an industrial designer with a foundation in engineering and a deep passion for product design, mobility, systems thinking, and user-centered innovation. My journey started in engineering, but it was curiosity about how people emotionally connect with products that led me to the world of design.

At DY Works, I began as a packaging designer and gradually transitioned into a business design role. There, I worked on projects that combined storytelling, brand strategy, and user experience—shaping bold visual identities and developing product strategies for a wide range of clients. This experience showed me how design can serve as a bridge between business goals, cultural narratives, and human behavior.

As a designer, educator, and lifelong learner, my time as an assistant professor at RV University reinforced my belief that teaching is a collaborative process. Students continually pushed me to refine my thinking and approach. Over time, I’ve developed a design process grounded in close observation, emotional insight, and cultural awareness—focused on building systems and experiences that are not only functional, but truly meaningful.

"What I hear, I forget. What I see, I remember. What I do, I understand.""-Xunzi (340 - 245 BC) ""What I experience, Never fades"

• Exploring the balance between form, function, and user experience
• Studying how design shapes emotional connections with products
• Investigating user behavior in everyday mobility and commuting
• Designing products that are both practical and emotionally engaging
• Understanding how culture influences design preferences and use
• Using observation to improve product form and usability
• Creating design systems that solve real-world user problems
• Research Interests
• User experience
• Mobility systems
• Cultural context
• System thinking
• Design strategy