Aaditya Shankar Majumder

Assistant Professor

adityasm@rvu.edu.in

About
Publication & Works
Research Summary

As a designer, developer, and innovator, I specialize in crafting transformative digital experiences that seamlessly integrate functionality and aesthetics. My expertise lies in user experience (UX) and interaction design, leveraging these skills to elevate products across diverse domains, including web3, blockchain, mental health, medical, and social media applications.

With a deep understanding of behavioral analysis and user-centric design, I deliver solutions that address complex challenges while focusing on user needs and well-being. My experience spans web and mobile app design, with a portfolio of cultural and commercial projects rooted in art, design, and cutting-edge technology.

"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs

Enhancing User Engagement and Fostering Interactivity on a Personality Development and Mental Health Platform through Gamification Techniques

This research explores the intersection of gamification, user engagement, and personal development within digital platforms designed to improve mental health and well-being. As mental health issues continue to rise globally, digital solutions have gained increasing attention for their potential to provide accessible and scalable support. However, despite the growing popularity of platforms focusing on personality development and mental health, user engagement and sustained interaction often remain suboptimal (Firth, Torous, & Bucci, 2017). Gamification, the integration of game-like elements into non-game contexts, has emerged as a promising approach to addressing these challenges by enhancing user motivation, interaction, and overall engagement (Seaborn & Fels, 2015). This study investigates how gamification techniques can improve user engagement, foster social interaction, and enhance user experience on digital platforms dedicated to mental health and personal development. Utilizing methods such as online surveys and eye gaze tracking tests, the research gathers critical insights into user behaviors, preferences, and engagement patterns (Holmqvist, Nyström, & Mulvey, 2012).

The Influence of UX Design on User Retention and Conversion Rates in Mobile Apps

This research paper investigates the impact of User Experience (UX) design on user retention and conversion rates in mobile applications. Given the increasing competition in mobile app marketplaces, the quality of UX design has become a critical factor for apps to sustain user engagement and drive business goals. This study explores how key UX design elements such as navigation, personalization, visual appeal, and usability affect user retention, which refers to the ability of an app to keep users engaged over time, and conversion rates, which measure the app's effectiveness in encouraging desired actions like purchases, subscriptions, or form completions. The paper includes a review of existing literature, empirical research through user surveys and A/B testing, and case studies of popular mobile apps. The findings highlight the significant correlation between effective UX design and higher retention and conversion rates, providing insights for mobile app developers and businesses to enhance app design for greater success.

Research Interests:
Gamification & User Motivation, Mental Health & User Experience, Interactivity & Engagement, Accessibility & Inclusion, Retention & Long-Term Engagement, Emerging Technologies in UX