The B.A. (Hons.) Media and Journalism programme at RV University is designed to empower students with the skills needed to excel in Multimedia and AI-driven production, New Media Journalism, Advertising, Public Relations, and Event Management. This program aims to foster innovation, creativity, and strategic communication, preparing students to meet the evolving demands of the media industry. Through a comprehensive blend of theoretical knowledge and practical training, students gain in-depth insights into media production and communication. They develop a clear understanding of diverse media domains, equipping them with the expertise required to thrive in various roles within the dynamic media landscape.
| Career Destinations | Descriptions | Potential Employers/Industries |
|---|---|---|
| Multimedia Producer | Creates and manages multimedia content, including video, audio, graphics, and animation for various platforms. | Digital Media Companies, Advertising Agencies, Film and Video Production Studios |
| AI-driven Content Creator | Utilizes AI tools to develop innovative content strategies and personalized media experiences for audiences. | Tech Companies, AI Startups, Digital Marketing Firms, Social Media Platforms |
| New Media Journalist | Produces news content for digital platforms, incorporating multimedia elements like video, podcasts, and blogs. | News Websites, Online Magazines, Media Houses, Independent News Platforms |
| Digital Marketing Specialist | Develops and executes marketing campaigns using digital channels to reach and engage target audiences. | Marketing Agencies, E-commerce Platforms, Social Media Companies, Startups |
| Advertising Strategist | Plans and implements advertising campaigns, using data analytics to drive brand visibility and audience engagement. | Advertising Agencies, Digital Marketing Firms, PR Companies, Corporate Brands |
| Public Relations Officer | Manages communication strategies to build and maintain a positive public image for organizations or individuals. | PR Agencies, Corporate Communications Departments, Event Management Firms |
| Event Manager | Plans, organizes, and executes events, from corporate meetings to large-scale public events and brand launches. | Event Management Companies, Hospitality Industry, Corporate Event Planning Divisions |
| Brand Communication Specialist | Creates and implements strategies to communicate a brand's message and values to its target audience effectively. | Branding Agencies, Corporate Marketing Teams, Digital Media Firms, Creative Studios |
| Content Strategist | Designs content plans to ensure consistent messaging across digital platforms, enhancing brand engagement. | Content Marketing Firms, Social Media Agencies, E-commerce Companies, Media Houses |
| Visual Designer | Focuses on creating visual content for digital platforms, including graphics, videos, and other interactive media. | Design Studios, Digital Advertising Firms, Multimedia Production Companies |
| Copywriter | Writes persuasive and creative content for advertising, social media, websites, and other digital channels. | Advertising Agencies, Content Marketing Firms, Digital Media Companies, Brands |
| Media Planner | Develops strategies to choose the right media channels for marketing and advertising campaigns. | Media Buying Agencies, Advertising Firms, Corporate Marketing Divisions |
| Film/TV Production Assistant | Supports various aspects of film and television production, including script coordination, editing, and logistics. | Film Production Companies, TV Studios, OTT Platforms, Video Production Houses |
| Social Media Manager | Oversees social media presence for brands, creating and curating engaging content to boost audience interaction. | Social Media Marketing Firms, Digital Agencies, Corporate Brands, Influencer Networks |
| Digital Journalist/Reporter | Specializes in creating digital-first news stories, utilizing interactive media and online platforms. | Online News Portals, Digital Magazines, Broadcast Media, Independent News Channels |
| Foundations and Instructions | |
|---|---|
| Semester 1 Credits-24 | 1. Reading, Writing, Thinking and Storytelling 2. Appreciating Movie Making 3. Public Speaking and Communication Skills 4. Visual Communications and Aesthetics 5. Introduction to Photography and Filmmaking 6. Introduction to Acting 7. Introduction to Animation |
| Semester 2 Credits- 20 | 1. Indian Constitution and Citizenship 2. Introduction to Film Festivals 3. Self and Environmental Awareness 4. Decoding A Classic Optional (Any Three) (3×4) 5. Introduction to Media 6. Introduction to Film Studies 7. Acting for Screen 8. Script, Screenplay and Storyboard 9. Game Effects Fundamentals 10. Digital Media Production |
| Major [All courses are 4 credits unless mentioned otherwise] | |
| Semester 3 Credits-22 | 1. News Production and Anchoring 2. Communication Theories and Models 3. Film Festival Curation 4. Content Creation for Social Media 5. Minor – 1 6. Minor – 2 7. Multidisciplinary/University Elective – 1 |
| Semester 4 Credits-22 | 1. Digital Storytelling and Literacy 2. Introduction to Public Relations 3. Media Business and Innovation 4. Print Media Production 5. Minor – 3 6. Minor – 4 7. Multidisciplinary/University Elective – 2 |
| Semester 5 Credits- 22 | 1. Lifestyle and Automotive Journalism 2. Introduction to Advertising 3. Cross-Media Content Production 4. Summer Internship 5. Minor – 5 6. Minor – 6 7. Multidisciplinary/University Elective – 3 |
| Semester 6 Credits- 20 | 1. AI in Media Production 2. Advanced Journalism and Strategic Communications 3. Creative Advertising Strategies 4. Minor – 7 5. Minor – 8 6. Multidisciplinary/University Elective – 4 |
| Semester 7 Credits- 20 | 1. Media Ethics and Research Methods 2. Advanced PR Strategies and Tactics 3. Entertainment Journalism 4. Documentary Film Making 5. Minor – 9 |
| Semester 8 Credits- 22 | 1. Global Media and Reporting 2. Media Innovation and Entrepreneurship 3. Dissertation/Video Essay 4. Minor – 10 |
Dr. Deepak B. J. is a dedicated educator with a decade of rich experience in teaching and mentoring. Prior to joining academia, he worked as a journalist and editor for a news website, integrating hands-on experience into his teaching approach. Dr. Deepak earned his doctoral degree in New Media Journalism from the prestigious Manipal Institute of Communication (MIC), Manipal Academy of Higher Education, Manipal, India.
His research interests span New Media Journalism, Social Media Marketing, Corporate Communication, Digital Media, and Technology. He has contributed significantly to the academic community, publishing research articles in esteemed indexed journals and presenting papers at 12 international conferences.
Beyond his academic achievements, Dr. Deepak is passionate about mentoring and guiding aspiring scholars. He takes pride in nurturing the next generation of educators and researchers, fostering a culture of curiosity, excellence, and lifelong learning.
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School of Film, Media and Creative Arts
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