The B.A. (Hons.) Media and Journalism programme at RV University is designed to empower students with the skills needed to excel in Multimedia and AI-driven production, New Media Journalism, Advertising, Public Relations, and Event Management. This program aims to foster innovation, creativity, and strategic communication, preparing students to meet the evolving demands of the media industry. Through a comprehensive blend of theoretical knowledge and practical training, students gain in-depth insights into media production and communication. They develop a clear understanding of diverse media domains, equipping them with the expertise required to thrive in various roles within the dynamic media landscape.
| Foundations and Instructions | |
|---|---|
| Semester 1 Credits-24 |
1. Reading, Writing, Thinking and Storytelling 2. Appreciating Movie Making 3. Public Speaking and Communication Skills 4. Visual Communications and Aesthetics 5. Introduction to Photography and Filmmaking 6. Introduction to Acting 7. Introduction to Animation |
| Semester 2 Credits- 20 |
1. Indian Constitution and Citizenship 2. Introduction to Film Festivals 3. Self and Environmental Awareness 4. Decoding A Classic Optional (Any Three) (3×4) 5. Introduction to Media 6. Introduction to Film Studies 7. Acting for Screen 8. Script, Screenplay and Storyboard 9. Game Effects Fundamentals 10. Digital Media Production |
| Major [All courses are 4 credits unless mentioned otherwise] | |
| Semester 3 Credits-22 |
1. News Production and Anchoring 2. Communication Theories and Models 3. Film Festival Curation 4. Content Creation for Social Media 5. Minor – 1: Digital Design 6. Minor – 2: Writing for Media 7. Multidisciplinary/University Elective – 1 |
| Semester 4 Credits-22 |
1. Digital Storytelling and Literacy 2. Introduction to Public Relations 3. Media Business and Innovation 4. Print Media Production 5. Minor – 3: AI & Media Literacy 6. Minor – 4: Lifestyle and Sports Journalism 7. Multidisciplinary/University Elective – 2 |
| Semester 5 Credits- 22 |
1. Lifestyle and Automotive Journalism 2. Introduction to Advertising 3. Cross-Media Content Production 4. Summer Internship 5. Minor – 5: Creative Nonfiction 6. Minor – 6: Advertising and Public Relations 7. Multidisciplinary/University Elective – 3 |
| Semester 6 Credits- 20 |
1. AI in Media Production 2. Advanced Journalism and Strategic Communications 3. Creative Advertising Strategies 4. Minor – 7: Magazine Journalism 5. Minor – 8: Documentary Filmmaking 6. Multidisciplinary/University Elective – 4 |
| Semester 7 Credits- 20 |
1. Media Ethics and Research Methods 2. Advanced PR Strategies and Tactics 3. Entertainment Journalism 4. Documentary Film Making 5. Minor – 9: Theories of Communication and Research Methods |
| Semester 8 Credits- 22 |
1. Global Media and Reporting 2. Media Innovation and Entrepreneurship 3. Dissertation/Video Essay 4. Minor – 10: Entertainment, Business and Political Journalism |
Dr. Piyush Roy is a distinguished journalist, film critic, and author with an extensive career in Indian media. He has served as the former Editor of the popular film magazine Stardust and the film-weekly StarWeek. His journalistic experience spans senior reporting roles at leading Indian dailies such as The Indian Express and Hindustan Times, as well as contributions to Society magazine. His writings have also been published in The Times of India Crest Edition, The Asian Age, Screen, and The New Indian Express, amassing over 1,000 published works in media and cinema studies.
Dr. Roy has been the voice behind three acclaimed film columns:
● ‘Sunday Talkies’ in Orissa Post (2011–2018)His work extends beyond journalism into authorship, with five books to his name, spanning fiction, poetry, and cinema studies. His non-fiction debut, Bollywood FAQ: All That’s Left to Know About the Greatest Film Story Never Told (Rowman & Littlefield, 2019), was complemented by his feature documentary, Pleasures Prejudice & Pride: An Indian Way of Filmmaking, which was showcased in a multi-city seminar tour across seven UK universities in 2019. His latest book, Appreciating Melodrama: Theory and Practice in Indian Cinema and Television (Bloomsbury, 2022), re-examines Indian cinema through the lens of indigenous aesthetic philosophies. His most recent documentary, The Monarch of the Blue Mountain (2024), delves into the universal appeal of Sri Jagannath culture.
Dr. Roy’s contributions to film criticism have been widely recognized. He received a Special Mention for Best Critic at the 60th Indian National Film Awards (2013) from President Pranab Mukherjee and was invited to Buckingham Palace by Queen Elizabeth II and the Duke of Edinburgh for the UK-India Year of Culture inauguration in 2017.
Every great storyteller, communicator, and innovator starts with a single step. Today, you take yours at RV University’s School of Film, Media & Creative Arts!
As the Programme Director of the Media & Journalism Programme, I invite you to explore the limitless possibilities of Journalism, Corporate Communication, and AI-driven Media Production. Whether you dream of breaking news, crafting powerful brand narratives, or revolutionizing media with AI, we will equip you with the tools, skills, and experiences to bring your vision to life.
Your journey of creativity, innovation, and impact starts now. Welcome to Media and Journalism.
Have an enquiry or need more information?
Our team is here to address and answer all your questions.
School of Film, Media and Creative Arts
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